Loyalty Magazine

Overview:
I designed our annual loyalty magazine and developed an accompanying digital edition using Foleon, creating a consistent editorial experience across print and web. Aimed at existing customers, the publication focused on inspiring and informing readers through engaging editorial content rather than traditional sales messaging, with the aim of encouraging repeat bookings.

Result:
The magazine was successfully delivered across multiple international markets in both print and digital formats, with regional teams provided with clear guidance on where content needed to be localised.

Skills:
Editorial design
Print production
Project management
Foleon
Responsive web layout

Editorial Design
I developed the editorial look and feel of the magazine, creating layouts that balanced longer-form articles with inspirational imagery and destination content. Early concepts also helped shape article lengths and structure, working with the brand and copywriting teams to create a clear visual flow throughout the publication.

Creating a Digital Experience
Alongside the printed magazine, I created an interactive digital version in Foleon, a new platform within the business. I explored its capabilities and best practices to adapt the editorial experience for web, introducing responsive layouts and interactive features including video content. Both versions were developed in parallel, requiring careful organisation to keep content and updates consistent across print and digital.

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