Overview:
I led the redesign of the monthly e-newsletters, creating a refreshed design that aligned with the brands’ updated visual identity. The layouts were designed to feel more editorial than promotional, helping them stand apart from our standard marketing emails while remaining flexible enough for the CRM team to adapt for future editions.
Skills:
Email design & build
Chamaileon
CRM collaboration
Presentation
Research & Concept
Working closely with the CRM team, I reviewed newsletters from luxury travel brands to identify ideas and features that could improve engagement. Together we created an inspiration board before developing layouts that reflected the brands’ updated creative direction.
Flexible Email Considerations
A key objective was creating a modular design that allowed the CRM team to mix and match content blocks while maintaining a consistent visual style. Layouts were designed in InDesign with email platform limitations considered from the outset.
Bringing the Design to Life
After presenting the concepts to the CRM team and Head of Digital, I was asked to build the templates in Chamaileon to ensure the approved designs translated accurately into production. Following testing and refinement, the templates were approved for rollout across both brands.
