AI Training Course

The course:
Exploring how emerging AI tools can be integrated into the graphic design workflow to improve efficiency, ideation, and creative output – without compromising quality, brand consistency, or the role of the designer. The focus was on understanding AI as a creative support tool, testing its practical applications across branding, research, and content creation, and critically evaluating its limitations.

Skills:
Image & Video Generation – Firefly/Runway
Brand Identity – Generating logo ideas/colour palettes/font pairings etc
Brainstorming/Deep Research – Chat GPT
Automation
Prototyping

Last year I took part in a virtual training course called AI Aided Graphic Design. Over a number of weeks we explored the growing role of AI in the creative industries and were introduced to some of the key AI tools that can be used to improve efficiency, ideation and creative output.

Some examples include

  • Generating videos from scratch or from existing photos e.g Runway
  • Image generation e.g Adobe Firefly
  • Brainstorming and deep market research e.g Chat GPT
  • Automation tools e.g Canva’s Magic Resize or Adobe Express
  • Protyping/concept creation e.g Adobe Firefly Boards

Throughout the training, there was a strong emphasis on critical thinking – understanding the limitations of AI and positioning it as an aid rather than a replacement. While the course served as an introduction to AI capabilities in graphic design, it gave me a clear perspective on where AI adds the most value: ideation, concept development, and automation to improve efficiency. As an ever-evolving tool, AI is an area I’m keen to continue exploring and learning more about.

Below are some of the coursework projects I submitted. These were designed to be short, quick projects completed after class to recap some of the tools we had learnt.

Design a small branding concept with brand kit for a fictional startup.

For this brief I knew I wanted to create a brand around cats so I asked chat gpt to give me some weird and quirky brand ideas relating to cats. My favourite was a cat dating app and so I used other AI tools to ideate some logos, colour palettes and font pairings, along with using Chat GPT to refine a brand name, tagline and mission statement. Using Firefly I generated some promotional imagery to add to my pitch deck.

Create a design concept for the fictional AI training company, BrightMind. 

We were given some background information about the fictional company to accompany the brief. I used chat GPT for early ideas/inspiration around the visual mood, logo ideas, tone of voice etc to before creating the fictional brands logo. Next I explored some awareness campaign ideas for the brand that would drive clicks to the website and extend reach. I decided on a social campaign using an interactive personality based quiz to encourage engagement through gamification. I created these in InDesign/Photoshop and generated all images using Firefly.

Previous Work