Overview:
I designed our annual loyalty magazine and developed an accompanying digital version using Foleon. The publication was designed to inspire and inform, encouraging repeat bookings through engaging editorial content rather than traditional sales messaging. As the magazine was adopted across multiple international markets, the design also needed to support localisation for regional teams.
Skills:
Editorial design
Print production
Project management
Foleon
Responsive web layout
Editorial Design
This project allowed me to combine my passion for editorial design with close collaboration across the brand and copywriting teams. Early layout concepts helped shape article lengths and create a clear visual flow throughout the publication.
Creating a Digital Experience
Alongside the printed magazine, I created an interactive digital version in Foleon. Both versions were developed in parallel, requiring careful organisation to ensure updates remained consistent across print and web.
Learning a New Platform
As Foleon was a new platform within the business, I explored its capabilities and best practices to introduce interactive features including video content and responsive layouts, helping translate the printed experience into a digital format.
