Overview:
I created a short animated explainer for use at industry exhibitions, designed to capture attention and communicate key messages in a busy event environment. Following its success at the exhibition, the animation was later adapted for use across the website and email marketing.
Skills:
After Effects
Motion graphics
Exhibition design
Problem solving
Motion Design
Using Adobe After Effects, I created a short animated video using edited stock graphics and layered motion to create depth and movement. A subtle parallax effect helped the animation feel engaging while remaining easy to follow in a busy exhibition environment.
Solving a Practical Challenge
The animation was displayed on a tablet rather than a TV, so I researched and tested kiosk applications that prevented visitors from interrupting playback. I also designed branded artwork for the tablet stand and provided setup guidance for the exhibition team.
Beyond the Exhibition
Following the exhibition, the animation was repurposed for the company website and email marketing, extending the value of the original asset across multiple channels.
